Technology Adoption Lifecycle

Though there are many things I wish I could write and share with you all (what I learn at IIM), but I found this really worth and couldn’t resist. I am thinking of sharing some learning with you all going forward.
Today I had a class on subject “Management of Tech Products” and Professor suggested a book “Crossing the Chasm” by Geoffrey A. Moore. Probably if you are associated with Product development and Management, this book would be a great source of knowledge and insight into product management. I would definitely recommend this!
As per the book mentioned above, there is something called “Technology Adoption Lifecycle“ model and it actually shows that a product marketer should focus one user group at a time. These are 5 different user segments who actually uses the product at different stages. Below attached is the picture of the same.
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Leaving you with this so that you feel like knowing more about it ! (Food for thought)

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